Lot of brands are usually most comfortable with what’s most familiar—and the product, service, or business model that they’ve experienced most often is the one that seems intuitively right. They become trapped by their existing perceptions, unable to recognize things they haven’t seen before. As a result, we have watched too many clients spend huge amounts of money and resources trying to gain an edge on the competition by making normal changes to their existing products, services and marketing campaign.

Being the disruptive change in marketing industry is exactly the sort of thing that Upnormals Group is doing. A group that surprises the market again and again with exciting, unconventional and unexpected marketing solutions. A way of thinking that produces an uncommon strategy that leaves competitors scrambling to catch up. A way of thinking that turns consumer expectations upside down and takes an industry into its next generation. this is what we call as Upnormals Ideas!